The Recruitment Marketing Toolkit Every Business Needs

In today’s competitive hiring landscape, attracting great talent takes more than posting a job and hoping for the best. Businesses need to market their roles with the same energy and precision they use to sell their products or services. That’s where recruitment marketing comes in — and to do it right, you need the right tools.

Here’s the recruitment marketing toolkit every UK business needs to stay ahead, attract top candidates, and support long-term hiring success.

1. A Strong Employer Brand Framework

Start with the foundations — your employer brand. This should clearly communicate:

• What your business stands for

• What it’s like to work there

• Why candidates should choose you over others

UK-friendly tools to help build and showcase your brand:

• Glassdoor UK – Manage your employer reputation and respond to reviews

• Indeed Company Pages – Widely used in the UK to promote employer brand

• PathMotion – Used by UK firms to create employee-generated content

• LinkedIn Life Pages – Popular among UK employers for culture-focused content

2. A Careers Page That Converts

Your careers page should be more than a job list — it should sell the experience of working at your company.

Essential elements:

• Videos from real UK-based employees

• Transparent salary info (to align with UK norms)

• Easy mobile application flow

• Links to benefits and flexible working policies (especially important in the UK market)

Tools that integrate well:

• Workable or Teamtailor – ATS platforms with excellent UK support and careers page builders

• Jobtrain – A UK-based ATS offering strong careers page customisation

• Talos360 – Another UK-native recruitment platform with career site tools

3. UK Job Advertising & Programmatic Tools

Use smart advertising tools to target the right candidates and track results.

UK-relevant options:

• Broadbean – UK-based multi-posting platform

• JVP Group – Provides job board advertising and branded campaigns

• JobAdder – Popular ATS with job board integrations in the UK

• ClickIQ – UK-based programmatic advertising platform for jobs

4. Social Media Content & Scheduling Tools

Candidates are scrolling every day — your job is to show up with content that speaks to them.

Recommended tools:

• Canva (with UK templates) – Easily create branded content

• Buffer or Hootsuite – Schedule posts across platforms

• Paiger – A UK recruitment marketing tool built for agency and in-house teams

Platforms to focus on:

• LinkedIn UK – Still the best platform for employer brand building

• Instagram – Great for visual content and cultural stories

• TikTok UK Careers – Fast-growing for early careers and employer personality

5. Candidate Relationship Management (CRM)

Keep warm candidates engaged, even when you're not actively hiring.

UK-ready CRMS:

• Beamery – London-based talent lifecycle platform

• Access Recruitment CRM – Part of The Access Group, a well-known UK business software provider

• Firefish Software – UK-built recruitment CRM, great for agencies and smaller in-house teams

Use your CRM to:

• Send newsletters and job alerts

• Personalise content for different talent pools

• Track interactions and talent journey

6. Recruitment Analytics & Reporting

You can’t improve what you don’t measure. Good recruitment marketing is fuelled by data.

Track:

• Source of hire

• Application drop-off points

• Cost per hire

• Diversity metrics

UK-friendly platforms for analytics:

• JobAdder – Offers custom reports suited to UK recruiters

• Recruitive – UK ATS with reporting and analytics dashboards

• Google Analytics – Still a key tool for careers page and campaign performance tracking

7. Content Creation Tools (UK-Ready)

Candidates engage with real stories, not corporate fluff. Invest in creating and sharing content that reflects your people and values.

Helpful tools:

• VideoMyJob – Used in the UK for creating recruitment videos

• StoryTagger – UK-based tool for capturing authentic employee stories

• Loom – Create quick video intros for job ads and onboarding

• Grammarly (UK English setting) – For polishing your copy

8. An Applicant Tracking System with Marketing Features

Your ATS should not only manage applications but also support your marketing efforts.

Top picks for UK companies:

• Workable – Great UI, UK compliance-ready

• Jobtrain – UK-based, built around public and private sector needs

• Talos ATS – UK-focused, with marketing and candidate experience features

• Teamtailor – Highly customisable, used by UK startups and scaleups

9. Virtual & In-Person Event Tools

Whether it’s a graduate fair, hiring day, or industry event, your toolkit should support candidate engagement before, during, and after.

Recommended tools:

• Brazen – Supports UK employers for virtual career events

• Hopin – UK-founded virtual events platform (check current availability)

• Calendly (with UK time zones) – Great for scheduling follow-ups

• Eventbrite UK – Widely used for free and paid recruitment events

10. Compliance & GDPR Support Tools

In the UK, GDPR compliance is essential.

Make sure your recruitment marketing toolkit includes:

• Clear privacy notices on job ads and careers pages

• Candidate consent tracking

• Secure data storage

Tools to help:

• Jobtrain, Access Group, Firefish – All UK ATS providers with built-in GDPR features

• OneTrust or TrustArc – For larger companies managing privacy across systems

Final Thoughts

Recruitment marketing in the UK isn’t just a trend — it’s how smart businesses attract and keep the best talent. With the right toolkit, you’ll stop scrambling to fill roles and start building a talent brand that candidates are drawn to.

Start by assessing what’s working, plug the gaps, and invest in tools that support a human, consistent, and data-driven candidate journey.

Need help building your recruitment marketing stack or auditing your candidate experience? Get in touch — we’d love to support your strategy.